Coke strikes again

We all love social media and it is great because of the benefits we get, however becoming addicted to it can be troublesome. So, this Coca-Cola ad is created for the purpose of addressing the issue and the solution they propose is: Social Media Guard. This product is simply a dog collar, but for the purpose of this ad, the collar is human-sized and has some visuals that relate to Coke brand. What can this product do? As described in the ad: “It takes the ‘social’ out of media and puts is back into your life.”

Effective? Well, that can be questionable. However, besides the funny red-collar solution, the main idea of the campaign is to increase awareness about the impact of social media usage in our social lives. And of course… to remind us that real moments are better when shared with Coca-Cola.

Just a couple of days after the launch of “Social Media Guard” ad, Coke introduced a new one. This time, focusing on what Coke does best: delivering positive messages that spin around happiness. Through this ad, Coke invites us to “Choose Love Over Like” in our lives since eventually we will reach the ultimate goal: happiness. 

Source: http://www.coca-colacompany.com/

While John Newman sings “Love me Again”, there is a number of things going on in ad that suggest that we should love things rather than like them, follow our instincts, color our lives. Last but not least, Coca Cola Light’s image appears in the very end of this ad so that we get reminded of one simple thing: besides other things in life, we also have to “drink what we love.”