Many of you have probably
heard about different types of online advertising compensation methods such as
PPC (Pay per Click) – which means that advertisers pay for each click on the
ad; CPV (Cost per View) – advertisers pay for each view of the video ad; CPM –
advertisers pay for every one thousand views of their display ad, and so on.
These compensation methods on the other hand correspond to the online
advertising methods such as Google AdWords, Google AdSense, display
advertising, etc.
In 2013, a new compensation
model was launched: PPG (Pay per Gaze). It was actually patented on 13th August
2013 by the USA Patent Office and “it involves charging advertisers if the user
looks at an ad – online or offline – while wearing a pair of glasses”. Can you
imagine how revolutionary this method can be in the field of advertising?
Probably, by now you may
have guessed that I am referring here to Google Glasses. And it is not just a product;
a whole line of accessories for sale is introduced. For more details on this
innovation you could also check “The Wacky World of Google Glass Accessories.”
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| Source: www.telegraph.co.uk |
Some
might be skeptical about the effects of this futuristic product in the
advertising world in the near future, but Google is prepared for that. In
the patent, there is a paragraph where is stated that Google could try to
charge companies if the wearer happens to see an ad while wearing the device. And,
there is even more to that…
“Pay per gaze advertising need not be
limited to on-line advertisements, but rather can be extended to…billboards,
magazines, newspapers, and other forms of conventional print media. Thus, the
gaze tracking system described herein offers a mechanism to track and bill
offline advertisements in the manner similar to popular online advertisement
schemes.”
So far, there has not
been an attempt by advertisers since the product is brand new. However, what we
can say now is that Google never ceases to surprise us and that technological
developments are definitively making things easier for advertisers.
Very interesting post. For sure that it will have a profound impact on the advertising world.
ReplyDeleteVery impressive what can be done with this new tool. However, I read in an article that 72% of Americans have expressed their concerns with privacy issues involved, so I think this fact will have an impact on the success of Google glass.
ReplyDeletehttp://www.techienews.co.uk/979240/72-americans-express-privacy-concerns-google-glass/