Facebook advertises its value

It seems like Facebook, the platform that developed significantly in a short period of time does not have to spend time and money to advertise its services. And that it true! Having more than 1.3 billion active users that perform daily activities on this platform, Facebook does not really have to struggle to attract users, thus they do very little in promoting the site.

However, just to remind us about the idea behind Facebook, the company assigned Wieden + Kennedy to create their latest ad campaign. The campaign consists of three short videos that highlight different lifestyles and how you can achieve things through posting on your Facebook profile.

In one of the videos, “Couch Skis,” the protagonists are a group of young people that get together and experiment couch skiing. On an article on mashable.com they describe this movement as a graduation of Facebook “from chairs to couches.”

On the sequence “Tango”, a benefit from this social platform becomes the center of the video. You want to learn something new? Your Facebook friends can you help you find the right place.

The content of “Runner” is not that different. Striving to motivate yourself and finally take the initiative to implement your plan? The community of friends online is there to give you the inspiration you need.

A common characteristic of the three ads: storytelling without many words. All the videos conclude with the 'like' sign.The message being delivered: Facebook makes good moments in life possible, in just a few clicks.