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Saturday, March 29, 2014

Facebook vs LinkedIn

Facebook and LinkedIn offer many benefits to users. Since they are two different platforms in terms of their usage and content I try to get the most from them both.
Source: www.smartbrand.es
Facebook is the tool that has facilitated the communication process and I have stronger connections with people there. This is a result of Facebook being a social network platform that encourages people to share more about their personal stories or lifestyles. I believe that is the case with almost all users. Besides that, Facebook has made group meeting arrangement and other communication-related tasks much easier.

On the other hand, LinkedIn is very useful to me because it is a professional network and provides the user with many professional-oriented opportunities. Through the use of LinkedIn and by looking at my connection’s examples, I learned how to better present my CV. Second, there is a great platform to track different companies that are of interest to me and get exposed to job opportunities.
Third, I can join many forums where different topics are discussed and I can become part of them. What is interesting about these forums is that the topics are up-to-date and the members there are professionals from different areas who share real life experience from their businesses. Thus they add more value to the discussion.
Last but not least, what I like about LinkedIn is that many of my connections there share very interesting business, finance, marketing, politics etc. related articles that they do not share on Facebook for example.

Overall, depending on the purpose both Facebook and LinkedIn are valuable to me. What about you? Which online platform offers you the most valuable features?

2 comments:

  1. I agree with you Elena in terms of personal use of this platforms. As from the companies' perspective I believe that they have found much value on using Facebook to reach their customers.

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  2. I don't think FB offers a higher value to businesses, at least not to all businesses. It certainly depends on the price that FB charges for the ads. The more market share it has the higher the prices, thus less valuable for businesses.

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