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| Picture from fashiondailymag.com |
“Dance your way in with
Diesel” is the tagline for the latest ad by Diesel jeans. In fact, the video
has many functions and purposes (at least this is how I perceive it). Above
all, via this interesting and quite interactive video, the purpose of the
company is to promote their new “Jogg jeans collection (an ultra-flexible
jean-jersey hybrid)”…and most probably show us some famous dances or some innovative
moves performed by world-class dancers.
We get a chance to see
different models of Diesel’s Jogg collection worn by these dancers, while they
perform different dances and every letter from A to Z represents a certain
dance or a special move. So, there is a variety
from arabesque, to rumba and others. And what would this video be without a little
bit of harlem shake and some twerking? They have it all in this video!
Of course, I guess
Diesel wants to show us that we can make those moves, but probably we first
need to purchase those Jogg jeans that “allow” us to better show what we’ve
got.
In addition to all
that, there is one more thing that Diesel wants to achieve through this ad: encourage
the audience to participate in the follow up clip they will do. For this reason,
in the end of the video, there is an invitation from Diesel to submit your own clip
in the suggested sites.
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