Visuals got the power

Picture from Carte Noire website

When you think that advertising cannot go beyond making food look so tasty and appealing, two different companies introduce some intriguing food ads. For all those people who like to cook, watch others cook or simply enjoy eating good food, here are two ads that will make you want to either go and prepare a nice meal or get something tasty to eat. In my case, it was the second one!  

The first ad is a great piece of work, a result of a collaboration between Wieden+ Kennedy London and the butter company Lurpak. Via this ad a whole kitchen is transformed through powerful visuals into the universe in order to present the new line of oil and butter. Visuals definitively got the power in this ad and AdWeek does not hesitate in describing it as food porn collaboration between Lurpak and W+K.

If you liked that one and you are up for some more, for desert we have “Rose” by Carte Noire, a French coffee company. Not too different from “Lurpak Cook’s Range-Adventure Awaits” in terms of powerful visuals, this ad shows the whole process of making those little pastries. 

In fact, the Carte Noire is very persistent in all ads. You can check their previous work by clicking here.

Feeling hungry now?…Bon Appétit J