Socially Responsible Advertising

Among creative ads this week, there is one which I find very appealing. Therefore, I decided to dedicate this post to this ad in particular and to social responsibility advertising in general.

“Manifesto-Texting while driving video” is a powerful ad that was launched by the U.S. Department of transportation as a law enforcement crackdown to combat distracted driving. At the core of this ad is the line “U drive. U text. U pay.” The word “pay” in this case serves to describe the fatalities of distracted driving and also the fact that within the new law, a citizen gets fined in case he/she is texting while driving.

The ad itself sends a strong message and the visuals are appealing especially at the moment when the crash immediately “erased” the smile from that protagonists’ face only because she was driving distracted. 

Picture from adsoftheworld.com

It is interesting to see that many of the ads that raise awareness about social problems or issues are created not only by independent organizations, but also by big companies too. In a time when it is becoming a must for companies to promote environmental friendly initiatives, many of them are following such path. The purpose behind social responsibility advertising differs. It might be either for the purpose of doing such an ad in order to gain some positive customer associations with the brand, or because the company might really care about the cause. In the end, what really matters is that something is being done to generate awareness for these issues and some of these ads are indeed appealing and effective.

Picture from adsoftheworld.com

So, more and more often there are ads that promote an Eco-friendly strategy are part of companies’ advertising portfolios.  In this context, one creative campaign, which I personally like, is delivered in print from Pizza& Love, a Spanish company. Under the title “Fight for the last slice” (where the slice represents in one case the Amazons, and in another the Arctic) the company has used a very original idea to promote their “go green” strategy to fight for the Arctic and the Amazons.

For more "go green" creative print ads click here.