I guess everybody remembers
the famous “Evian baby& me" ad that hit millions of views on YouTube (more
than 78 million as of today) and become the most-watched ad on YouTube in 2013. Almost one year after the release of the
successful “Evian Baby& me” ad, Evian is back with a second ad.
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| From Evian official Twitter account: pictures |
The music, the moves
and the plot are similar to the first ad, but this time everything is presented
in Spider-Man style. Evian probably thought that combining two key elements:
the successful plot of “Evian baby& me” and the iconic Spider-Man character,
the “Amazing baby& me 2” would gain the same level of success. But, that
approach is not working quite well.
Since when the ad was released on April 1, the criticism and negative comments started to increase. I don’t refer only to comments on YouTube or other social media platforms, but also to articles in online magazines.
Since when the ad was released on April 1, the criticism and negative comments started to increase. I don’t refer only to comments on YouTube or other social media platforms, but also to articles in online magazines.
‘AdWeek’ wonders on the connection that the ad has with Evian water. Another online magazine ‘Marketing’
dedicated an article to the newest ad under the title “Viral Review: Evian's
Spider-Man baby ad lacks originality.” At ‘Marketing’ they consider the ad a duplication
of “Evian baby& me,” while the only thing that differs is the presence of the super-hero.
So far, the video has
almost 5 million views on YouTube. We still have to wait and see how successful
it will be and how high will rank among the most memorable ads of 2014. Will Spider-Man
be able to help Evian in this task?
I would not criticize the ad that much. It is true that the music and the idea behind it is similar to "Evian baby&me," but I think this one is unique in its own way. Most probably they will do a series of ad based on the plot of the first one :)
ReplyDeleteI think this ad is quite beautiful in its own way, despite the similarities with "Evian baby&me". The new ad joins a well-established series of baby films by for Evian, which have seen babies swimming, rollerskating and break-dancing. All have proved immensely popular with the public
ReplyDeleteWell i think this ad is very well done. I like the fact that is connected to the first ad "Evian baby & me", but also brings something different(Spiderman). In my opinion they are trying to create the same content of advertisement, so that it can be easier for people to associate with the brand. For the next ad why not we might expect celebrities to see themselves as babies.
ReplyDelete